Sakina El Qarchaoui
About Sakina El Qarchaoui
Sakina El Qarchaoui is a Strategic Partnerships Manager at LiveRamp, where she has worked since 2021. She holds a Master's degree in Marketing & Management and has extensive experience in digital media acquisition and partnership management.
Work at LiveRamp
Sakina El Qarchaoui has been serving as the Strategic Partnerships Manager at LiveRamp since 2021. In this role, she manages a team of two direct reports and coordinates with 15 external stakeholders, which includes notable companies such as Adventori, Celsius, and Outbrain. Her responsibilities encompass overseeing the day-to-day management of external digital agencies to ensure the successful execution of digital strategies and targets.
Education and Expertise
Sakina El Qarchaoui holds a Master II in Marketing & Management from Université Cadi Ayyad, which she completed from 2010 to 2012. She also earned a Specialized Bachelor's degree in Economics and Management from Sultan Moulay Slimane University between 2006 and 2009. Additionally, she studied Digital & Information Technology Management at Institut F2I, where she achieved a Master in Project Management - Conception & Webmarketing in 2014.
Professional Background
Sakina El Qarchaoui has a diverse professional background. She began her career as a Sales Representative at Cargo Logistics International from 2009 to 2010. She later worked as a Web Project Assistant Manager at E-Stories in 2012. From 2014 to 2017, she served as the Web Marketing & Acquisition Manager at Thalazur. Following this, she worked at GMF Assurances - Groupe Covéa as a Digital Media Acquisition Manager from 2018 to 2021, where she focused on enhancing media performance.
Achievements in Media Performance
During her tenure at GMF Assurances - Groupe Covéa, Sakina El Qarchaoui achieved a 35% year-over-year increase in media performance by internalizing key media operations. She utilized tools such as Campaign Manager, DV360, Native Ads, and social ads to optimize media buying. Furthermore, she developed AI data use cases aimed at media performance, including anti-churn predictive models, and implemented strategies for customer acquisition and loyalty enhancement.