Scott Jones
About Scott Jones
Scott Jones is a Senior Global Product Marketing Manager with extensive experience in brand building and integrated advertising campaigns. He has worked with notable companies such as Yahoo!, Verizon Media, and McCann Erickson, and holds a Master's degree in Advertising from Syracuse University.
Work at LiveRamp
Scott Jones has been serving as the Senior Global Product Marketing Manager at LiveRamp since 2021. In this role, he is responsible for overseeing product marketing strategies and initiatives on a global scale. His expertise in brand building and guideline development contributes to the effectiveness of marketing campaigns. Jones's experience in managing integrated advertising campaigns enhances his ability to navigate the complexities of product positioning and strategic planning within the organization.
Previous Experience in Marketing
Before joining LiveRamp, Scott Jones held various significant positions in the marketing sector. He worked at AdRoll Group as Sr. Product Marketing Manager from 2019 to 2021, and at Verizon Media as Sr. Sports Product Marketing Manager from 2015 to 2019. His tenure at Yahoo! as Sr. Global Brand Marketing Manager from 2009 to 2015 involved strategic planning and multi-channel campaigns. Additionally, he gained experience at McCann Erickson and J. Walter Thompson, where he developed skills in account management and brand advertising.
Education and Expertise
Scott Jones holds a Master's degree in Advertising from Syracuse University, which he completed in 2000. He also earned a Bachelor of Arts in Advertising from Pepperdine University in 1999. His educational background, combined with his professional experience, provides him with a strong foundation in brand building, guideline development, and the integration of various media formats. Jones has a comprehensive understanding of digital, broadcast, print, and retail media, which supports his marketing initiatives.
Skills in Campaign Management
Scott Jones possesses substantial experience in managing global integrated advertising campaigns across various sectors, including sports, B2B, and consumer products. He demonstrates capabilities in assessing and defining project plans from multiple perspectives, including financial, schedule, technology, and resource management. His proven collaboration and team-building skills are evident throughout all phases of a campaign, contributing to successful outcomes in his marketing roles.