Tara Franceschini
About Tara Franceschini
Tara Franceschini serves as the Head of Industry Strategy for Media & Entertainment at LiveRamp, a position she has held since 2023. With a background in product marketing and strategic roles at various companies, she has extensive experience in the media and entertainment sector.
Current Role at LiveRamp
Tara Franceschini serves as the Head of Industry Strategy for Media & Entertainment at LiveRamp. She has held this position since 2023 and is based in the United States. In her current role, she focuses on developing strategies that enhance LiveRamp's offerings within the media and entertainment sectors.
Previous Experience at LiveRamp
Prior to her current role, Tara Franceschini worked at LiveRamp as the Senior Global Product Marketing Lead for TV Solutions from 2019 to 2023. During her four years in this position, she was based in New York and contributed to the development and marketing of TV-related products.
Career Background in Media
Tara Franceschini has extensive experience in the media industry. She worked at MediaCom in various roles, including Group Director from 2007 to 2010 and VP, Partner from 2010 to 2011. Additionally, she served as VP, Senior Director at Hearts & Science for nine months in 2019. Her career spans over a decade in media strategy and marketing.
Education and Academic Background
Tara Franceschini earned her Bachelor's degree in Literature & Rhetoric from Binghamton University. Her academic background provides her with a strong foundation in communication and critical thinking, which she applies in her professional roles.
Published Work
Tara Franceschini authored a blog post focused on maximizing TV inventory value. The piece discusses strategies for achieving stronger reach, lift, and monetization in television advertising, showcasing her expertise in the media landscape.