Tracy Hartley
About Tracy Hartley
Tracy Hartley is the Managing Director of Identity at LiveRamp, where she has worked since 2021. She has a diverse background in media solutions, operations management, and client development, with previous roles at Yahoo!, Microsoft, and Epsilon.
Current Role at LiveRamp
Tracy Hartley serves as the Managing Director of Identity at LiveRamp since 2021. In this role, she focuses on managing identity solutions and strategies that enhance customer engagement and data connectivity. Based in Seattle, Washington, she collaborates with various partners in EMEA and APAC regions to ensure global market readiness. Her leadership involves guiding project teams to deliver impactful results across different business sectors.
Previous Experience at Yahoo!
Tracy Hartley worked at Yahoo! from 2007 to 2014, serving in Media Solutions for seven years in Sunnyvale, California. During her tenure, she contributed to various media initiatives that aimed to enhance user engagement and advertising effectiveness. This experience laid the foundation for her subsequent roles in the tech industry.
Experience at Microsoft
From 2014 to 2016, Tracy Hartley was employed at Microsoft as an Operations Program Manager in Bellevue, Washington. In this capacity, she managed operations and program initiatives, ensuring efficient processes and project execution. Her work contributed to the overall operational success of the organization.
Role at Epsilon
Tracy Hartley worked at Epsilon from 2018 to 2021 as a Client Development Manager in Seattle, Washington. In this role, she managed key relationships across multiple functions, fostering collaboration and strengthening partnerships among stakeholders. She developed a strategic release readiness program for Bing Ads, which resulted in increased revenue and improved customer satisfaction.
Education and Academic Background
Tracy Hartley holds an MBA from Creighton University, where she studied from 2009 to 2011. Prior to that, she earned a Bachelor of Science in Business Administration from Oregon State University, studying from 2002 to 2006. She completed her high school education at Mission San Jose High School.