Navanita Devi
About Navanita Devi
Navanita Devi is a Marketing Content Manager at LoginRadius, where she has worked since 2019. She has a background in content management and public relations, with previous roles at Innovana Thinklabs Ltd. and the Japan International Cooperation Agency.
Work at LoginRadius
Navanita Devi has been serving as the Marketing Content Manager at LoginRadius since 2019. In this role, she collaborates closely with the CEO and CTO to ensure that content strategies align with the company's overarching goals. She actively participates in brainstorming sessions that focus on marketing and lead generation strategies. Her responsibilities include interviewing and onboarding new writers, as well as developing comprehensive content marketing plans that encompass various content types, such as blog posts, ebooks, white papers, and infographics.
Previous Experience at Innovana Thinklabs Ltd.
Before joining LoginRadius, Navanita Devi worked at Innovana Thinklabs Ltd. as a Content Management Specialist from 2017 to 2019. During her two-year tenure in the Jaipur Area, India, she focused on managing content initiatives that contributed to the company's marketing efforts. Her experience at Innovana laid the foundation for her current role in content management and strategy.
Experience at Japan International Cooperation Agency (JICA)
Navanita Devi worked as an Administrative Officer at the Japan International Cooperation Agency (JICA) from 2014 to 2017. This three-year position in India provided her with valuable administrative experience, which complements her marketing and content management skills. Her role at JICA involved various administrative tasks that contributed to the organization's operations.
Education and Expertise
Navanita Devi holds a Master's degree in Public Relations, Advertising, and Applied Communication from Madurai Kamaraj University, which she completed from 2014 to 2016. Prior to that, she earned a Bachelor's degree in Mass Communication/Media Studies from St. Anthony's College between 2010 and 2013. Her educational background equips her with a strong foundation in communication strategies and media practices, essential for her roles in content management and marketing.
Content Development and SEO Skills
In her current role, Navanita Devi is responsible for developing content marketing plans and incorporating new SEO techniques to enhance content visibility and engagement. She monitors and analyzes published content to assess its effectiveness and make necessary improvements. Additionally, she creates web-ready content for the official website, including crafting call-to-action statements and meta descriptions, which are crucial for driving user engagement.