Michelle Carter
About Michelle Carter
Michelle Carter serves as the Senior Director of Product Management at Lone Wolf Technologies, where she leads the strategy and development of various CRM and front office products. With extensive experience in SaaS and marketing operations, she has held key positions at several companies, including FBS and TrendGraphix, Inc.
Current Role at Lone Wolf Technologies
Michelle Carter serves as the Senior Director of Product Management at Lone Wolf Technologies, a position she has held since 2023. In this role, she leads the strategy and development of the company's CRM and front office products, which include Propertybase Go, Propertybase Salesforce Edition, and LionDesk CRM. Her work is conducted remotely from Sacramento, California.
Previous Experience at FBS
Prior to her current role, Michelle Carter worked at FBS in various capacities. She served as the Director of Broker Agent Services from 2018 to 2021, where she managed a SaaS subscription division that included marketing, sales, and support teams. Before that, she was the Sales Manager for the Broker Agent Services Division from 2016 to 2018. Her tenure at FBS totaled three years in Fargo, North Dakota.
Background in Sales and Marketing
Michelle Carter has extensive experience in sales and marketing operations. She worked at TrendGraphix, Inc. as the VP of Sales & Marketing Operations from 2007 to 2013. Additionally, she held the position of Director of Marketing at Lyon Real Estate from 2003 to 2007. Her early career included roles such as Sponsorship Coordinator at USM&P and Field Marketing and Sponsorship Account Supervisor at Marketration, Inc.
Education and Expertise
Michelle Carter studied at the University of the Arts London, where she earned a BA in Media and Cultural Studies from 1993 to 1996. She has a strong background in content marketing and is experienced in writing and hosting live webinars. Her educational background complements her professional expertise in overseeing P&L, budgeting, and product management for SaaS divisions.
Professional Development and Initiatives
Throughout her career, Michelle Carter has demonstrated a proven track record in new business development, product management, and revenue forecasting for SaaS divisions with thousands of customers across the U.S. and international markets. Her leadership in product management at Lone Wolf Technologies reflects her commitment to advancing CRM solutions in the real estate sector.