Preston 🩳 Rutherford
About Preston 🩳 Rutherford
Preston Rutherford is a Co-Founder of Chubbies Shorts and Loop, focusing on helping modern brands make long-term marketing investments. He has a strong background in marketing strategy and attribution, contributing to significant brand profitability and successful acquisitions.
Work at Loop
Preston Rutherford serves as Co-Founder at Loop, a position he has held since 2015. In this role, he focuses on guiding modern brands in making long-term marketing investments. His experience in marketing strategy development is instrumental in helping brands navigate the complexities of sustainable growth.
Education and Expertise
Preston Rutherford studied at Stanford University from 2004 to 2008, where he gained foundational knowledge that supports his career in marketing and business strategy. His expertise includes a deep understanding of marketing attribution and its influence on long-term brand profitability.
Background
Rutherford has a diverse professional background, having worked in various roles across multiple companies. He was a General Manager at Blend from 2019 to 2021 and has held investor positions at Drata, Odeko, Cents, and CaaStle since 2020. His experience spans private equity and board membership at Chubbies Shorts.
Achievements
Preston Rutherford played a crucial role in the transformation of Chubbies Shorts, contributing to its 9-figure acquisition by developing a marketing strategy centered on long-term return on investment. His advocacy for a comprehensive marketing measurement approach has influenced sustainable profitability in the brands he supports.