Lorex
Lorex is a marketing company specializing in Geographic Information System (GIS) based advertising and automated marketing programs, including direct mail and digital display ads.
Services
Lorex provides a comprehensive Geographic Information System (GIS) for Marketing platform. Their services include targeted advertising via direct mail, digital display, and Facebook ads. Lorex also offers COOP & MDF Management to streamline claims processing and improve compliance for channel partners. Additionally, they provide automated marketing programs that integrate online and traditional marketing tactics, complementing these services with marketing fulfillment: direct mail, digital display ads, Facebook advertising, and printed marketing materials.
Geographic Information System (GIS) for Marketing
Lorex's Geographic Information System (GIS) for Marketing platform is designed to optimize targeted advertising. The platform allows users to leverage geographic data to direct their advertising efforts through multiple channels, including direct mail, digital display, and Facebook ads. This system is tailored to enhance precision in marketing campaigns by utilizing location-based data.
Cookie-Free Digital Display Ads
Lorex utilizes a cookie-free approach for digital display ads. Instead of relying on cookies, Lorex targets ads based on the physical addresses of potential customers. This method enhances privacy while maintaining effective reach, focusing on delivering ads to relevant audiences without the need for tracking cookies.
IP-to-Address Technology
Lorex employs IP-to-Address technology to improve its digital advertising strategies. This technology converts the IP addresses of website visitors into physical mailing addresses, enabling precise targeting for marketing campaigns. By using this method, Lorex enhances the effectiveness of its direct mail and digital display advertising efforts.
Every Door Direct Mail® Services
Lorex offers Every Door Direct Mail® services as part of their marketing solutions. This service enables broad, non-targeted local marketing campaigns, allowing businesses to reach every address within specified postal routes. It is a useful tool for local businesses looking to increase their reach and visibility within their communities.