Rosa Colón
About Rosa Colón
Rosa Colón serves as the Senior Manager of Marketing Technology at Lowenstein Sandler LLP, where she has worked since 2022. With over 15 years of experience in marketing technology, she has held various roles in notable firms and actively contributes to the Legal Marketing Association.
Current Role at Lowenstein Sandler LLP
Rosa Colón serves as the Senior Manager of Marketing Technology at Lowenstein Sandler LLP, a position she has held since 2022. In this role, she focuses on enhancing marketing technology strategies and initiatives within the firm. Her leadership extends to co-leading the Women's Enrichment Initiative (WEI), which aims to support and empower women in the workplace.
Previous Experience at Lowenstein Sandler LLP
Rosa Colón previously worked at Lowenstein Sandler LLP in various capacities. She was a Marketing Technology Specialist from 2016 to 2018 and later served as the Marketing Technology Manager from 2019 to 2022. During her tenure, she contributed to the development and implementation of marketing technology solutions that improved operational efficiency.
Leadership Roles in Legal Marketing Association
Rosa Colón has held multiple leadership positions within the Legal Marketing Association (LMA). She co-chaired the LMANext Special Interest Group from 2015 to 2019 and served as Chair of the New York Local Steering Committee in 2021. Additionally, she was Vice Chair of the New York Local Steering Committee in 2020 and has recently taken on the role of Co-Chair for the Marketing Technology Special Interest Group since 2024.
Educational Background
Rosa Colón studied at Harding University from 2004 to 2008, where she completed her undergraduate education. This academic background laid the foundation for her career in marketing technology within the legal sector.
Career Overview and Expertise
With over 15 years of experience in marketing technology, Rosa Colón has worked in both in-house roles and as a vendor. Her career includes positions at firms such as Kaye Scholer LLP, Vuture, and EducationDynamics. She specializes in helping professional service firms streamline their technologies to enhance marketing efforts and operational effectiveness.