Lucy Bingle
About Lucy Bingle
Lucy Bingle is the Founder of LinkedInduction, an on-demand online LinkedIn training platform, and has over 20 years of marketing experience. She specializes in LinkedIn marketing, providing tailored masterclasses and company page management services to enhance brand visibility and integrity.
Work at LINKEDINDUCTION | LinkedIn Training
Lucy Bingle is the Founder of LINKEDINDUCTION, an on-demand online LinkedIn training platform, established in 2020. Based in Sydney, New South Wales, Australia, she has developed a 50-minute online onboarding program designed to empower employees to advocate for their brand on LinkedIn. This initiative reflects her commitment to enhancing LinkedIn marketing strategies for organizations.
Background in Marketing Management
Lucy Bingle has over 20 years of marketing experience, with a focus on connecting brands with their audiences through strategic channel selection and messaging. She served as General Manager at Freckle & Partners from 2006 to 2008 and held the position of Marketing Manager at Derwent Executive from 2009 to 2015. Her extensive background in marketing management has equipped her with the skills necessary to lead initiatives in various organizations.
Education and Expertise in Multimedia
Lucy Bingle studied at the University of Westminster from 2000 to 2002, where she focused on Interactive Multimedia, 3D Modelling, Virtual Reality Design, and HTML Computer Studies, achieving a degree in Multimedia. Earlier, she completed her HSC at New England Girls School from 1986 to 1991. This educational background provides her with a solid foundation in digital communication and design.
Current Roles and Contributions
In addition to her role at LINKEDINDUCTION, Lucy Bingle has been serving as the Chief Executive Officer at Lucy Bingle | LinkedIn Marketing Experts since 2015. She is also a Board Member of the CUB Club of United Business, focusing on the Marketing Community since 2021. Her contributions include providing insights and tips on LinkedIn marketing, offering tailored LinkedIn Masterclasses, and managing LinkedIn Company Pages for businesses.
LinkedIn Initiatives and Recognition
Lucy Bingle has been involved in LinkedIn initiatives for teams in Shanghai, showcasing her international reach and expertise in the platform. She specializes in helping brands build trust, integrity, and thought leadership through LinkedIn marketing. Her efforts have been recognized for providing great support from the Group HQ in Sydney, highlighting her impact in the marketing community.