Amanda Morton
About Amanda Morton
Amanda Morton is the Senior Channel Program Manager, Retail at Lutron Electronics, with extensive experience in marketing, sales, and account strategy development.
Current Title and Role
Amanda Morton serves as the Senior Channel Program Manager, Retail at Lutron Electronics. In this role, she is responsible for overseeing the development and execution of multi-channel marketing, sales, and advertising plans. Her work focuses on optimizing the company’s profitability in competitive markets. Amanda excels at creating strategic account plans for both in-store and online channels.
Past Experience at Lutron Electronics
Amanda Morton has extensive experience at Lutron Electronics, where she has held various roles over a span of more than a decade. She has progressed from being a Financial Project Specialist in the Residential Business unit (2008-2010) to serving as Product Management in the same unit (2010-2012). She then transitioned to Marketing Project Leader, Retail (2012-2015), Channel Program Leader, Retail (2015-2017), and Channel Program Manager, Retail (2017-2019), before assuming her current role.
Education and Expertise
Amanda Morton studied at the University of Delaware - Lerner College of Business and Economics. Her academic background, combined with years of industry experience, has equipped her with specialized skills in strategic account planning, ecommerce business development, creation of trade marketing materials, project execution, and budget planning. She is known for her strong business acumen and effective communication, presentation, and negotiation skills.
Account Strategy Development
Amanda Morton has developed and executed innovative strategies for both in-store and online accounts. Her work has included maintaining and expanding relationships with major retail customers such as Lowe’s and Amazon. She focuses on creating comprehensive strategies that enhance customer relationships and drive sales across multiple channels.