Sasha Denisov
About Sasha Denisov
Sasha Denisov is a Senior Sales Representative at Lutron Electronics in Toronto, Canada, with a background in sales and project management, and a Bachelor of Fine Arts in Interior Design from Syracuse University.
Current Role at Lutron Electronics
Sasha Denisov is currently a Senior Sales Representative at Lutron Electronics, based in the Toronto, Canada Area. In this role, Sasha focuses on developing strategies to increase sales growth across all residential sales channels, particularly in luxury residential systems. The role involves creating Total Light Management Solutions in new luxury builds, including Automated Lighting, Shading, and Controls. Sasha also builds and manages relationships with the design community to exceed residential specification goals.
Previous Roles at Ciot | Stone & Tile
Before joining Lutron Electronics, Sasha Denisov worked at Ciot | Stone & Tile in Toronto, Canada. From 2017 to 2018, Sasha served as an Architectural Sales Representative, focusing on partnership development with architects, lighting, and interior designers. Prior to that, from 2015 to 2016, Sasha worked as a Sales Representative at the same company. In both roles, Sasha was instrumental in handling project inquiries and requests throughout the design and construction process.
Industry Experience
Sasha Denisov has acquired substantial experience in various roles across the sales and design industries. With a background that includes serving as an Assistant Project Manager at RD Rice in the Greater New York City Area and as a Co-Manager at Mexx in Toronto, Sasha brings a wealth of knowledge in project management and co-management. This diverse experience has equipped Sasha with the skills needed to excel in managing sales strategies, customer relationships, and business development initiatives.
Educational Background and Credentials
Sasha Denisov earned a Bachelor of Fine Arts (B.F.A.) in Interior Design from Syracuse University, where Sasha also completed a Study Abroad Semester in London, UK. Sasha furthered their education with the I.DO Summer Project at The Hong Kong Polytechnic University, focusing on Interdisciplinary Design. Additionally, Sasha holds the LEED AP Building Design + Construction credential, demonstrating expertise in green building practices.
Sales Strategies and Initiatives
Sasha Denisov has been actively involved in developing and executing strategic sales initiatives aimed at driving growth. At Lutron Electronics, Sasha has collaborated with Residential Systems Providers to set both short-term and long-term goals to boost business. Sasha has also provided technical product training and presentations to support channel partners and supported the sales channel through proactive customer service. By monitoring account performance and identifying new business opportunities, Sasha has successfully coordinated and executed various sales strategies.