Luvu Brands
Luvu Brands, founded in 2002, creates branded consumer products aimed at enhancing joy and comfort, operating from a 140,000 sq ft. warehouse with over 220 employees. Their brands include Avana, Liberator, Jaxx, Panelist, and foam+labs, offering a range of products from sexual wellness to foam furniture and sleep support, sold through various retail and online channels worldwide.
History of Luvu Brands
Luvu Brands was established in 2002 with the mission to launch branded consumer products that bring joy and comfort to people's lives. Over the years, the company has grown significantly and now operates out of a 140,000 sq ft. warehouse, employing over 220 individuals. Luvu Brands focuses on creating and distributing products that enhance the daily experiences of their customers through various retail, web, and mass market channels.
Luvu Brands Services
Luvu Brands offers a range of services to support its product offerings. These include managing, marketing, and distributing their products directly through their branded websites. The company utilizes innovative vacuum compressed packaging to reduce their carbon footprint and partners with major retail and online channels to reach a global market. Additionally, foam+labs provides contract manufacturing and design services for mass-market retailers, partnering with companies like National Office Furniture and Rooms to Go.
Luvu Brands Products
Luvu Brands encompasses several popular brands, including Liberator, Jaxx, Avana, Panelist, and foam+labs. Liberator focuses on sexual wellness with products like positioning props and pleasure objects. Jaxx offers foam furniture made from repurposed foam trim, such as bean bags and modular seating. Avana provides sleep support products specifically designed for surgical recovery and relief from conditions like GERD, acid reflux, and sleep apnea. Panelist specializes in customizable headboards that ship flat-packed. foam+labs offers contract manufacturing services for mass-market retailers.
Liberator Brand
The Liberator brand under Luvu Brands is dedicated to sexual wellness, offering products like positioning props and pleasure objects. These products are aimed at enhancing sexual health and wellness for an active lifestyle, primarily targeting customers aged 35-65. Liberator employs roll-compressed point-of-purchase packaging for their products and has invested $12 million in print advertising to increase brand awareness. Their products are distributed through various channels, including retail stores and online marketplaces.
Jaxx Brand
The Jaxx brand under Luvu Brands offers foam furniture products, including bean bags and modular seating, made from repurposed foam trim. Recognized as a 'TOP KEY PLAYER' in the Bean Bag Chairs Sales Market Report for 2021-2026, Jaxx products are available on major sites such as Amazon.com and Wayfair.com. The brand emphasizes sustainable manufacturing practices and provides quality foam furniture solutions for various living spaces.
Avana Brand
Avana, a brand of Luvu Brands, specializes in sleep support products designed to aid in surgical recovery and alleviate symptoms of GERD, acid reflux, and sleep apnea. Some of Avana's best-selling products include the adjustable 'Kind Bed System' and the 'Mattress Elevator.' These products are designed to provide comfort and improve the quality of sleep for users dealing with specific health conditions. Avana's product line is sold through various retail channels and their own branded websites.