Eliza Fitzgerald
About Eliza Fitzgerald
Eliza Fitzgerald is a Senior Digital Advertising Manager at M+R, where she has worked since 2022. She has a background in digital advertising, media planning, and public relations, with previous roles at Mediahub Global and various marketing positions.
Current Role at M+R
Eliza Fitzgerald serves as the Senior Digital Advertising Manager at M+R, a position she has held since 2022. In this role, she is responsible for overseeing digital advertising strategies and managing campaigns for various clients. Her work includes drafting and executing media plans across multiple advertising platforms. Fitzgerald also delivers high-level ad performance reporting for electoral clients, which includes organizations such as SEIU, Fight for $15, Supermajority, and the National Education Association.
Previous Experience at M+R
Prior to her current role, Fitzgerald worked at M+R as a Digital Advertising Manager from 2021 to 2022. During her tenure, she gained valuable experience in digital advertising management. Her responsibilities included coordinating large projects with designers and developers, as well as mentoring junior staff by providing platform training and career growth assistance.
Educational Background
Fitzgerald studied at the University of Miami from 2014 to 2018, where she earned a Bachelor’s Degree in Public Relations and Psychology. During her time at the university, she also worked as a Student Caller in the Calling Center for four months in 2016. Additionally, she participated in a study abroad program through IES Abroad in 2017, focusing on Communications.
Experience in Media Planning
Before joining M+R, Fitzgerald worked at Mediahub Global for two years, from 2019 to 2021. She held positions as a Media Planner and Assistant Media Planner, where she developed her skills in media strategy and planning. Her experience in this area contributed to her expertise in digital advertising and campaign management.
Early Career and Internships
Fitzgerald's early career includes various roles that provided foundational experience in marketing and digital communications. She worked as a Marketing and Website Associate at Corinthian Yacht Club Marblehead for five months in 2018. Additionally, she held internships at Boston Convention Marketing Center and hubbuzz, where she gained insights into digital marketing and advertising strategies.