Shaye Weldon
About Shaye Weldon
Shaye Weldon is a Digital Ads Manager at M+R, specializing in optimizing digital advertising campaigns across various platforms. With a background in digital fundraising and advocacy, Weldon has held multiple roles in campaign management and outreach since 2012.
Current Role as Digital Ads Manager
Shaye Weldon serves as the Digital Ads Manager at M+R, a position held since 2021. In this role, Weldon specializes in optimizing digital advertising campaigns across various platforms, including display, video, mobile, search engine marketing (SEM), and Facebook. Responsibilities include placing and monitoring media buys, making adjustments to enhance campaign performance, and producing detailed reports that evaluate digital advertising results. Weldon actively participates in client strategy and media planning meetings, ensuring alignment with client goals.
Previous Experience at M+R
Prior to the current role, Shaye Weldon worked at M+R as an Associate in Digital Fundraising and Advocacy from 2020 to 2021. During this year-long tenure in Oakland, California, Weldon contributed to digital fundraising initiatives and advocacy efforts, gaining valuable experience in the nonprofit sector. This experience laid the groundwork for the transition to the Digital Ads Manager position.
Career Background and Early Roles
Shaye Weldon has a diverse background in campaign management and organizing. Before joining M+R, Weldon was the Campaign Director at 360 Campaign Consulting from 2019 to 2021. Additionally, Weldon served as the State Organizing Director for the New Hampshire Young Democrats from 2018 to 2019. Earlier roles include positions at the New York Public Interest Research Group (NYPIRG) in various capacities, including Campaign Organizer, Canvass Director, and Community Outreach Director.
Educational Background
Shaye Weldon studied at Syracuse University, where a degree in Geography was achieved from 2011 to 2015. This educational background provided a foundation for Weldon's understanding of geographic and environmental issues, which has been beneficial in various roles within the nonprofit and campaign sectors.
Skills and Specializations
Weldon specializes in digital advertising, focusing on optimizing campaigns across multiple platforms. Skills include conducting research on new advertising venues, staying updated on online advertising trends, and engaging in project management. Weldon maintains task lists, meeting agendas, and communication calendars for clients, while also developing relationships with vendors and partners in the advertising industry.