Jo Yarnall
About Jo Yarnall
Jo Yarnall serves as the Head of Marketing at M247, where she focuses on customer segmentation and cross-departmental collaboration to enhance targeted marketing efforts. With a strong background in marketing roles at companies like Mamas & Papas and Missguided, she holds multiple marketing qualifications and degrees.
Current Role at M247
Jo Yarnall serves as the Head of Marketing at M247, a position held since 2018. In this role, she focuses on developing a customer segmentation approach in collaboration with Business Insight to enhance targeted marketing activities and revenue. Jo plays a key role in cross-departmental collaboration to ensure that marketing initiatives align with business priorities and key performance indicators (KPIs). Her strategic oversight includes the development of a commercial marketing plan that integrates various marketing channels, including social media, email, events, and research.
Previous Experience at Mamas & Papas
Jo Yarnall has extensive experience at Mamas & Papas, where she held several positions from 2010 to 2015. She started as a Multi-Channel Marketing Manager, then progressed to Marketing Communications Manager, and later served as Senior Marketing Manager for Multichannel Strategy. Her tenure at Mamas & Papas spanned five years, during which she contributed to various marketing strategies and initiatives that supported the brand's growth and customer engagement.
Experience at Missguided and Shop Direct Group
Jo Yarnall worked as Global CRM Manager at Missguided from 2015 to 2018, where she focused on customer relationship management strategies. Prior to that, she was employed at Shop Direct Group in multiple roles, including Marketing Co-Ordinator and Marketing Project Leader, from 2004 to 2007. Her diverse experience in these roles has equipped her with a strong foundation in marketing coordination and project management.
Educational Background in Marketing
Jo Yarnall has a solid educational background in marketing. She obtained a Professional Diploma in Direct Marketing from The Institute of Direct Marketing, where she studied from 2002 to 2005. Additionally, she earned a BSc in Sociology from The University of Salford between 1997 and 2000. Jo also completed a Professional Postgraduate Diploma in Marketing at the Chartered Institute of Marketing from 2002 to 2006, and she holds an MSc in Marketing from The University of Huddersfield, achieved in 2002.