Ottilie Dyckhoff
About Ottilie Dyckhoff
Ottilie Dyckhoff is a Senior Insight Manager at M247, where she has worked since 2019. With extensive experience in customer retention analysis and data management, she has held various roles at Sage and other organizations, focusing on improving data quality and supporting marketing strategies.
Current Role at M247
Ottilie Dyckhoff has been serving as the Senior Insight Manager at M247 since 2019. In this role, she focuses on customer retention analysis and utilizes predictive churn indicators to support cross-selling and up-selling initiatives. Her responsibilities include managing third-party business data providers to ensure the accuracy of customer data and firmographic data across the organization. Dyckhoff's work contributes to the overall data quality and value within the company.
Previous Experience at Sage
Before her current position, Ottilie Dyckhoff held multiple roles at Sage. She served as a Customer Liaison Team Manager from 2006 to 2007, followed by a two-year tenure as Project Coordinator from 2007 to 2009. Dyckhoff then worked as a Marketing Data Analyst from 2009 to 2013 and progressed to the role of Marketing Insight Manager from 2013 to 2017. Throughout her time at Sage, she managed teams and was involved in customer and market segmentation, as well as sales and marketing pipeline performance analysis.
Insight Manager at University of Manchester Students' Union
From 2017 to 2019, Ottilie Dyckhoff worked as an Insight Manager at the University of Manchester Students' Union. In this position, she was responsible for developing insights that informed decision-making processes within the organization. Her role involved analyzing data to identify trends and opportunities for improvement, which supported the overall strategic goals of the Students' Union.
Education and Academic Background
Ottilie Dyckhoff studied at Wyke Sixth Form College from 1996 to 1998, where she achieved A Levels in Psychology, Law, and Business Studies. She then attended Leeds Metropolitan University from 1999 to 2002, earning a BSc Hons in Psychology. This educational background provided her with a strong foundation in analytical thinking and understanding human behavior, which she applies in her professional roles.
Expertise in Data Management and Analysis
Ottilie Dyckhoff has developed a comprehensive insight function throughout her career, focusing on data mining, complex modeling, and strategic leadership. She acts as an ambassador for data quality, identifying gaps and recommending improvements across the business. Dyckhoff's strong customer focus and commercial awareness enable her to assess and manage challenging situations effectively, making her a valuable asset in any data-driven environment.