Mad Engine
Mad Engine is a global leader in licensed and branded apparel and accessories, offering a wide range of products for all genders and ages, with headquarters in San Diego, CA.
About Mad Engine
Mad Engine is a global leader in licensed and branded apparel and accessories. The company offers a comprehensive range of products for all genders and ages, including apparel, accessories, loungewear, and swimwear. Headquartered in San Diego, CA, Mad Engine has established itself as a dominant player in the industry with 16 offices around the world. Its operations are strategically positioned to handle various aspects of the business from manufacturing to distribution.
Services
Mad Engine provides a full array of services catering to different markets. One of its standout offerings is the Print On Demand (POD) service, which allows for low minimum and single-unit orders. This service is particularly beneficial for hot markets, championship/if-win situations, theatrical releases, seasonal events, and holidays. Mad Engine's robust distribution network ensures efficient handling of products, with the capability to process up to 25,000 pick & pack/ecommerce units per day at its San Diego facility.
Product Range
Mad Engine's product portfolio is diverse, including private labels, branded items, and influencer celebrity products. The offerings encompass a wide range of categories such as apparel, accessories, home goods, and pet products. The company is known for its partnerships with major brands and personalities, including a licensing partnership with Frito-Lay, Inc. to create lifestyle apparel and a licensing agreement with TikTok creator WeWearCute for an apparel line.
Strategic Locations and Facilities
Mad Engine operates various locations to optimize its business processes. The San Diego headquarters serves as the core operational hub, while the Otay Mesa, CA facility handles both import and domestic distribution. The company also has a manufacturing facility in Ensenada, Baja California, Mexico, and a Print On Demand manufacturing facility in Hebron, KY. Additionally, there is a distribution and logistics center in Commerce, CA. These strategically placed facilities enable Mad Engine to efficiently respond to market demands and ship millions of units daily.
Recognition and Awards
Mad Engine has received multiple accolades in the industry, highlighting its role as a leading global licensee. The company has been recognized multiple times by License! Global and was honored as the Apparel & Accessories Vendor of the Year at the 2023 Target Vendor Summit. These accolades underscore Mad Engine's influential position in the licensed and branded apparel market.