MadHive
MadHive is a company that provides comprehensive programmatic advertising solutions for modern TV, specializing in customizable, automated CTV systems for targeted advertising and customer acquisition across the US.
Services
MadHive offers full-stack programmatic advertising solutions tailored for modern TV advertising. Their offerings include a customizable, automated CTV operating system designed for targeted advertising and customer acquisition. They also provide a Demand-Side Platform (DSP) with advanced custom reporting, brand lift measurement, and web and mobile attribution capabilities. Additionally, MadHive supports a pre-sales planner that helps in fine-tuning campaign planning and predicting performance.
Products
MadHive's primary products cater to the complexities of CTV advertising. Their customizable, automated CTV operating system enables precise targeted advertising and enhanced customer acquisition. The company also offers a sophisticated DSP equipped with advanced custom reporting features and tools for measuring brand lift as well as web and mobile attribution. Their platform seamlessly integrates with client data, order management systems, and deal IDs, ensuring streamlined operations.
Market Reach
MadHive has a significant presence in the OTT market, covering 100% of Over-the-Top (OTT) markets across 210 domestic Designated Market Areas (DMAs) in the United States. Their operations reach 100 million households, and they run over 12,000 daily CTV campaigns across more than 250 metro areas in the US. The platform supports 20,000 simultaneous campaigns, showcasing its robust infrastructure and wide reach.
Data Handling
MadHive processes a substantial amount of data daily, totaling 200 terabytes. This capability allows them to efficiently manage and analyze large volumes of information, which is integral to their advanced advertising solutions. By leveraging this data, MadHive can deliver precise targeting and insightful analytics for their clients.
Partnerships
MadHive partners with over 5,000 publishers, extending their reach and enhancing their service offerings. These partnerships enable MadHive to provide a diverse range of advertising opportunities and ensure broad market coverage. Their integrated platform supports seamless collaboration with various publishers, aiding in the execution of expansive and effective advertising campaigns.