Kayla Hirsch
About Kayla Hirsch
Kayla Hirsch serves as the Vice President of Marketing at Magellan Rx Management, where she has worked since 2014. With a strong background in digital marketing strategy and management, she has held various roles within the company, including Marketing Director and Marketing Manager.
Work at Magellan Rx Management
Kayla Hirsch has been a key member of Magellan Rx Management since 2014. She initially served as Creative Event Production before advancing to various leadership roles. From 2014 to 2016, she worked as Marketing Manager, followed by a position as Marketing Director, Digital + Creative from 2016 to 2018. Since 2018, she has held the title of Vice President, Marketing. In her current role, she acts as a senior management team liaison, facilitating communication and strategy alignment across departments.
Education and Expertise
Kayla Hirsch earned a Bachelor of Arts in International Relations and Affairs from the University of Central Florida, completing her studies from 2007 to 2011. Her educational background supports her extensive experience in digital marketing strategy and planning across multiple lines of business. She has developed skills in managing CRM marketing case management to track, measure, and analyze performance, enhancing marketing effectiveness.
Background
Prior to her tenure at Magellan Rx Management, Kayla Hirsch worked at Data Transfer Solutions, LLC (DTS) as a Marketing Coordinator from 2011 to 2012 in Orlando, Florida. She also held the position of Marketing Manager at ICORE Healthcare from 2012 to 2014. These roles contributed to her foundational knowledge in marketing and prepared her for her subsequent positions at Magellan Rx Management.
Achievements
Kayla Hirsch leads market research initiatives at Magellan Rx Management, providing direction and management to ensure effective marketing strategies. Her role in managing CRM marketing case management has been instrumental in tracking, measuring, and analyzing marketing performance, which enhances overall marketing effectiveness within the organization.