Vasiliy Bakanov
About Vasiliy Bakanov
Vasiliy Bakanov is the Head of Business Development and Projects at Mail.ru Group and has held various roles in marketing and digital communications. He has a Master's Degree in Theory of Culture from Lomonosov Moscow State University and experience in internet promotion and social media communications.
Current Role at Mail.ru Group
Vasiliy Bakanov serves as the Head of Business Development and Projects at Mail.ru Group. He has held this position since 2021, contributing to the company's strategic initiatives and project management efforts. His role involves overseeing business development activities and ensuring alignment with the company's objectives in the digital landscape.
Experience at OK.RU
Bakanov has been working at OK.RU as the Head of Marketing and Partnerships for the video platform since 2017. In this capacity, he focuses on developing marketing strategies and fostering partnerships to enhance the platform's reach and engagement. His tenure at OK.RU spans over seven years, indicating a significant commitment to the organization.
Previous Experience in Digital Marketing
Before his current roles, Bakanov held the position of Digital Marketing Manager at Central Partnership from 2016 to 2017. His responsibilities included managing digital marketing campaigns and strategies. Additionally, he worked as a Specialist in Social Media Communications at APOSTOL from 2011 to 2012, where he focused on enhancing the company's social media presence.
Education Background
Bakanov studied at Lomonosov Moscow State University (MSU), where he earned a Master's Degree in Theory of Culture from 2009 to 2014. He also spent 11 months at the University of Helsinki in 2013, studying Aesthetics as a foreign student. This educational background has provided him with a solid foundation in cultural theory and aesthetics.
Role at Телеканал Подмосковье 360
From 2015 to 2016, Bakanov worked at Телеканал Подмосковье 360 as the Head of Internet Promotion. In this role, he was responsible for promoting the channel's online presence and engaging with digital audiences. His experience in this position contributed to his expertise in digital marketing and promotion.