Vladislav Kuletskiy

User Acquisition Manager @ Mail.ru Group

About Vladislav Kuletskiy

Vladislav Kuletskiy is a User Acquisition Manager at Mail.ru Group, where he has worked since 2019. He has a background in finance and has held various positions in user acquisition and communications, including roles at EY and OYPER.

Current Role at Mail.ru Group

Vladislav Kuletskiy has been serving as a User Acquisition Manager at Mail.ru Group since 2019. In this role, he focuses on enhancing user acquisition strategies through cohort analysis and the optimization of advertising campaigns. His work is based in Limassol, Cyprus, where he collaborates with various teams to improve performance metrics and achieve key performance indicators.

Previous Experience at OYPER

Before joining Mail.ru Group, Vladislav Kuletskiy worked as the Chief Communications Officer at OYPER from 2018 to 2019. His responsibilities included managing communication strategies and enhancing the company's outreach efforts. This position allowed him to gain valuable experience in the communications field within the tech industry.

Experience at EY

Vladislav Kuletskiy has a background in auditing, having worked as an Audit Assistant at EY in Minsk. His tenure at EY spanned two periods: first from 2014 to 2016 for two years, and then for an additional four months in 2016. This experience provided him with a strong foundation in financial analysis and reporting.

Education and Expertise

Vladislav Kuletskiy earned both his Bachelor's and Master's degrees in Finance and Credit from Belarusian State University. He completed his Bachelor's degree from 2011 to 2015 and his Master's degree from 2015 to 2017. His educational background equips him with the knowledge necessary for financial analysis and user acquisition strategies.

Skills in User Acquisition and Advertising

Vladislav Kuletskiy specializes in user acquisition and advertising optimization. He conducts cohort analysis using internal reporting tools to enhance strategies and works closely with creative teams, marketing managers, and ad networks. His focus is on achieving key performance indicators and improving overall campaign performance.

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