Yury Fedorchuk
About Yury Fedorchuk
Yury Fedorchuk is a Product Manager at Mail.Ru Group, where he has worked since 2014. He has a background in search engine marketing and project management, having previously worked at Wikimart.
Current Role at Mail.Ru Group
Yury Fedorchuk has been serving as a Product Manager at Mail.Ru Group since 2014. In this role, he collaborates with a team of approximately 40 professionals, including front-end and back-end engineers, system engineers, and designers. His responsibilities include the creation and implementation of new mobile and desktop advertising formats within the myTarget platform. He focuses on enhancing the external API and providing support to external partners, as well as participating in the improvement of algorithms for advertisement selection.
Previous Experience at Wikimart
Prior to his current position, Yury Fedorchuk worked at Wikimart in the Marketing Department. He initially held the role of Search Engine Marketing Manager from 2011 to 2012, where he focused on search engine marketing strategies. Following this, he served as Project Manager from 2012 to 2014, overseeing various marketing projects. His experience at Wikimart contributed to his expertise in product management and marketing.
Education and Expertise
Yury Fedorchuk studied at Lomonosov Moscow State University (MSU) from 2005 to 2010, where he earned a Master's degree in Mathematics and Mechanics. This educational background provided him with a strong foundation in analytical and technical skills, which he applies in his current role in product management and advertising technology.
Achievements in Advertising Technology
During his tenure at Mail.Ru Group, Yury Fedorchuk launched the first Product Remarketing initiative in the Russian market. His work involves integrating advertising targeting with Data Management Platforms, which enhances the effectiveness of marketing campaigns. His contributions have played a significant role in advancing the capabilities of advertising formats in the region.