Sabila .
About Sabila .
Sabila is a Creative Lead in Content with extensive experience in brand communication and content strategy. She has worked for several companies, including Urban Company and Jabong, and holds degrees in Digital Communication and Media from the Indian Institute of Management, Lucknow, and English Language and Literature from Delhi University.
Current Role at makeO
Sabila serves as the Creative Lead for Content at makeO toothsi aligners, a position she has held since 2023. In this role, she is responsible for overseeing content creation and strategy, ensuring alignment with the company's business objectives. Sabila has led the launch of makeO's sub-brand, toothsi teens, focusing on enhancing brand visibility and engagement through integrated marketing campaigns.
Previous Experience at Urban Company
Sabila worked at Urban Company from 2019 to 2024, where she held two positions. Initially, she served as a Brand Associate for two years, followed by her role as Brand Communication Manager for three years. During her tenure, she spearheaded various brand communication initiatives, contributing to the company's growth and market presence.
Educational Background
Sabila has a diverse educational background. She studied Digital Communication and Media/Multimedia at the Indian Institute of Management, Lucknow from 2022 to 2023. Prior to that, she achieved a degree in Media Management from BHARATIYA VIDYA BHAVAN in 2016. She also holds a Bachelor's Degree in English Language and Literature from Delhi University, completed in 2014. Earlier in her education, she attended Notre Dame Academy Patna, where she completed I.COM from 2009 to 2011.
Experience in Content Creation
Sabila has extensive experience in content creation across various roles. She worked as a Content Writer at Jabong for four months in 2014 and later served as a Senior Writer at Frogwalksout Technologies from 2016 to 2019. Additionally, she was a Content & Social Media Strategist at GuestHouser in 2015. Throughout her career, she has collaborated with production houses and external agencies to conceptualize and execute marketing campaigns.