Sanchari Biswas
About Sanchari Biswas
Sanchari Biswas serves as the Head of Digital Acquisition at toothsi, bringing over a decade of experience in digital media and technology. She has held various roles at Performics India and Resultrix, demonstrating expertise in performance marketing and stakeholder management.
Current Role at toothsi
Sanchari Biswas serves as the Head of Digital Acquisition at toothsi, a position she has held since 2021. In this role, she focuses on developing and executing digital acquisition strategies to enhance the company's online presence and drive customer engagement. Her responsibilities include overseeing digital marketing initiatives and optimizing performance across various channels.
Previous Experience at Performics India
Sanchari Biswas has extensive experience at Performics India, where she held several key positions. She worked as a Senior Media Manager for the Citi PublicisOne Team in the APAC and EMEA regions for eight months in 2016. Following this, she served as Manager - Media Solutions from 2014 to 2016, Group Head - Media Solutions from 2017 to 2019, and Associate Director - Performance Media from 2019 to 2020. In her final role at Performics, she was Director - Performance Media for eight months in 2020.
Digital Marketing Background
Sanchari Biswas began her career in digital marketing at Resultrix, where she worked as a Digital Marketing Specialist from 2011 to 2012. She also held the role of Management Trainee at Resultrix for two months in 2011. Her early experiences laid the foundation for her expertise in digital media and performance marketing.
Education and Qualifications
Sanchari Biswas holds a Postgraduate Diploma in Film, Television, and Digital Video Production from Xavier's Institute of Communications, which she completed from 2009 to 2010. She also earned a Bachelor of Arts (Hons.) in Psychology from the Institute for Excellence in Higher Education, Bhopal, from 2004 to 2007. Additionally, she completed her early education at St. Joseph's Convent, Bhopal, focusing on Commerce.
Professional Development
Sanchari Biswas participated in the Google Digital Insider program for the 2020-21 batch, enhancing her skills and knowledge in digital marketing. Her commitment to professional development reflects her dedication to staying current with industry trends and best practices.