MakerSights
MakerSights is a company that provides consumer feedback solutions for apparel, footwear, and accessories brands, helping them increase margins, reduce waste, and lower costs compared to traditional methods.
Services
MakerSights provides solutions tailored to apparel, footwear, and accessories brands to collect consumer feedback at scale. Through their Voice of Consumer platform, they assist product teams, merchandising teams, eCommerce teams, and consumer insights teams in gaining valuable insights. Their offerings are aimed at enhancing consumer feedback mechanisms, leading to informed decision-making processes in the product development and merchandising stages.
Sustainability
MakerSights is committed to helping brands tackle sustainability challenges. By reducing overproduction and sampling by 50%, the company has been instrumental in preventing 52.4 million pounds of textile waste from reaching landfills. Their solutions also support brands in making more sustainable decisions, contributing significantly to environmental conservation efforts.
Cost Efficiency
MakerSights offers cost-efficient solutions that are 1/12th the cost of traditional focus groups. This affordability does not compromise effectiveness; rather, it allows brands to gain consumer insights without incurring high costs, thereby increasing their return on investment. The company claims to deliver a 20x ROI for its services, making it a financially attractive option for brands.
Resources
MakerSights provides a variety of resources to help brands and teams maximize the effectiveness of their consumer insights and product testing efforts. Available resources include eBooks, videos, case studies, and blogs. These materials serve as guides and educational tools to help brands better understand and leverage consumer feedback and data analytics.
Impact on Brand Partners
MakerSights plays a crucial role in enhancing the margins and overall profitability of their brand partners. The company reports delivering $1 billion in incremental margin increases to its partners. By employing their advanced consumer insights platform, brands can make better-informed decisions, resulting in significant financial gains and improved market positioning.