Cynthia R.
About Cynthia R.
Cynthia R. is the Manager of Customer Experience at Mark43, where she has worked since 2021. With a background in customer care and sales at Custom Ink, she has developed expertise in customer relationship management and performance metrics.
Current Role at Mark43
Cynthia R. serves as the Manager of Customer Experience at Mark43, a position she has held since 2021. In this role, she oversees customer engagement strategies and ensures that client needs are met effectively. Cynthia leads internal Quarterly Business Reviews (QBRs) and Executive Business Reviews (EBRs) with strategic accounts, focusing on enhancing customer satisfaction and product adoption. She is responsible for developing and executing Objectives and Key Results (OKR) initiatives and Key Performance Indicators (KPI) to measure success.
Previous Experience at Custom Ink
Cynthia R. has extensive experience at Custom Ink, where she held multiple positions from 2014 to 2021. She started as a Sales Representative and progressed to Lead Sales Representative, Fundraising Customer Care Lead, and Fundraising Associate Manager. Additionally, she worked as a Seasonal Email Team Associate Manager and Learning and Development Inktern. Her roles involved customer care, sales, and team leadership, contributing to her expertise in customer experience management.
Educational Background
Cynthia R. holds a Bachelor of Science in Animal Sciences from Oregon State University, where she studied from 2008 to 2013. She is currently pursuing a Master of Business Administration (MBA) at Western Governors University, expected to complete in 2024. Her educational background combines a focus on animal sciences with advanced studies in business administration and management.
Skills and Expertise
Cynthia R. utilizes CRM software such as ChurnZero and Salesforce to enhance customer relationship management and track customer value. She plays a crucial role in identifying and mitigating risks that could hinder product adoption and user satisfaction. Her expertise includes overseeing the development and execution of OKR initiatives and KPI development, ensuring that customer experience strategies align with organizational goals.
Community Involvement and Personal Background
Cynthia R. is a fourth-generation Nevadan with plans to relocate to Texas, reflecting her deep connection to the Western region. She is actively involved in community volunteering and has a passion for agriculture and the Western lifestyle. This involvement highlights her commitment to her community and her interests outside of her professional career.