MarketCast
MarketCast provides research and marketing effectiveness solutions, specializing in advertising, brand health, entertainment content, and cross-platform media campaigns.
Services
MarketCast offers a wide range of research and marketing effectiveness solutions aimed at building fandom. These services include advertising effectiveness solutions that support the entire advertising lifecycle, and research solutions that span advertising, brand, entertainment content, and custom research. By fusing consumer behavioral data with longitudinal research, MarketCast rethinks traditional brand health and tracking research. Additionally, the company provides cross-platform media campaign tracking, measuring, and optimizing with attribution solutions.
Research Methodologies
MarketCast conducts both quantitative and qualitative world-class research. The company utilizes data science and primary research to identify the most consumed media, including what people watch, buy, and listen to most. By transforming societal and cultural trend data into actionable insights, MarketCast enables clients to optimize marketing strategies and shape brand perceptions efficiently. Their approach ensures that they deliver actionable insights that can drive strategic decisions.
Advertising Solutions
MarketCast offers comprehensive advertising effectiveness solutions that support the entire advertising lifecycle. These solutions help clients track, measure, and optimize the impact of their advertising efforts across various platforms. Custom research services allow for tailored investigations into specific advertising questions, ensuring that campaigns are effective and resonate with target audiences.
Entertainment Industry Support
In the entertainment industry, MarketCast supports major movie and streaming releases with fan-focused testing and research. This helps studios and streaming platforms understand viewer preferences and optimize content accordingly. By providing in-depth analytics and insights, MarketCast plays a critical role in the development and marketing strategies of entertainment content.
Syndicated Reports
MarketCast offers syndicated reports that focus on strategic analysis for the financial industry. These reports provide comprehensive insights and are designed to help financial institutions make informed decisions. By delivering high-quality, actionable data, MarketCast enables these institutions to navigate the market with greater precision and confidence.