Andra Hedden
About Andra Hedden
Andra Hedden serves as the Chief Marketing Officer at Marketopia, where she has worked since 2014. She has extensive experience in marketing and business development, particularly in the IT service sector, and has developed innovative solutions to support small businesses.
Work at Marketopia
Andra Hedden has served as the Chief Marketing Officer (CMO) at Marketopia since 2014. In this role, she has contributed to the development of marketing solutions specifically designed for IT service companies. Under her leadership, Marketopia has focused on providing enterprise-class marketing solutions at affordable prices for small businesses in the IT sector. She co-founded the company with Terry Hedden and has played a significant role in its growth and recognition, including being listed on the Inc. 5000 list for five consecutive years.
Previous Experience in Marketing and Event Planning
Prior to her role at Marketopia, Andra Hedden held various positions in marketing and event planning. She worked at Tech Data in multiple capacities, including Product Manager for Microsoft, Creative Project Manager for TDAgency, and Marketing Business Development Manager for TDCloud. Additionally, she served as an Event Planning and Public Relations professional at Cartier for two months. Her experience also includes a role as a National Special Event Representative at Anheuser-Busch, where she managed special events across the United States and Caribbean.
Background in Business and Communications
Andra Hedden studied at Florida State University, where she earned a degree in Economics with a minor in Business and Communications. This educational background has provided her with a solid foundation in both marketing strategies and effective communication, which she has applied throughout her career in various marketing roles.
Innovations in Marketing Solutions
At Marketopia, Andra Hedden developed the LEAD MACHINE, a marketing solution tailored for IT service companies. This initiative combines proven sales and marketing methodologies with extensive industry knowledge, addressing the challenges faced by IT service businesses. She has been instrumental in creating a marketing and sales system that effectively supports the operational needs of these companies.
Commitment to Values and Shared Growth
Andra Hedden operates on a foundation of Christian values, ethics, and morals. She believes in the power of shared growth for employees, clients, and the tech channel. Her commitment to helping both employees and clients achieve success is evident in her leadership approach and the initiatives she has implemented at Marketopia.