Laura Breton
About Laura Breton
Laura Breton serves as the Director of Marketing Facilities Segment at MatrixCare, bringing nearly 20 years of experience in marketing, sales, and communication strategies across various industries. Her previous roles include Vice President of Sales & Marketing at Strategic Factory and Vice President of Marketing, Sales & PR at Acts Retirement-Life Communities, Inc.
Current Role at MatrixCare
Laura Breton serves as the Director of Marketing Facilities Segment at MatrixCare, a position she has held since 2022. In this role, she is responsible for overseeing marketing strategies specifically tailored to the facilities segment of the healthcare industry. Her expertise in digital marketing and communication strategies supports MatrixCare's mission to enhance the quality of care through innovative solutions.
Previous Experience in Marketing
Before joining MatrixCare, Laura held several significant positions in marketing. She worked as the Vice President of Sales & Marketing at Strategic Factory from 2019 to 2022. Prior to that, she served as the Vice President of Marketing, Sales & PR at Acts Retirement-Life Communities, Inc. from 2015 to 2019. Her earlier roles include Retail Marketing Manager at The Baltimore Sun and Regional Marketing Manager at Compass Group, showcasing her extensive experience across various sectors.
Educational Background
Laura Breton has a strong academic foundation in business and marketing. She earned her MBA from the University of Maryland - Robert H. Smith School of Business between 2008 and 2011. Additionally, she studied Digital Marketing at Duke University from 2016 to 2017. Laura also holds a Bachelor of Science degree in Communication Studies and French Language from Vanderbilt University, which she completed from 1999 to 2003.
Expertise in Marketing Strategies
Laura specializes in developing comprehensive marketing and sales strategies, with nearly 20 years of experience in the field. Her expertise includes digital marketing strategies, particularly in search engine marketing (SEM) and search engine optimization (SEO). She is skilled in building effective teams and managing consultant and vendor relationships, as well as navigating mergers and acquisitions.
Professional Journey
Laura's professional journey began with her role as an Executive Recruiter at The Gammill Group in 2004. Over the years, she has transitioned through various marketing roles, including Marketing Manager at ARAMARK and Retail Marketing Manager at The Baltimore Sun. Her diverse experience spans multiple industries, including healthcare, retail, media, and hospitality, reflecting her adaptability and breadth of knowledge in marketing.