Samantha Rowe
About Samantha Rowe
Samantha Rowe serves as the Director of International Sales and Business Development at Maxima Apparel, where she leads global expansion efforts for Pro Standard, a premium athletic brand. With a background in sales management at Haddad Brands, she has extensive experience in driving market strategies and managing international growth.
Current Role at Maxima Apparel
Samantha Rowe serves as the Director of International Sales and Business Development at Maxima Apparel. She has held this position since 2023, focusing on expanding the company's international market presence. Her role involves developing strategies to enhance sales and business opportunities on a global scale.
Previous Experience at Haddad Brands
Samantha Rowe has an extensive history with Haddad Brands, where she held multiple positions from 2015 to 2023. She began as an Account Associate, progressed to Associate Sales Manager for Central and South America, and then served as Sales Manager for Levi’s Europe. She later became the Senior Sales Manager and then the Director of International Sales before moving to her current role at Maxima Apparel.
Educational Background
Samantha Rowe studied at Marist College, earning a Bachelor of Science degree with a major in Business Marketing and a minor in Fashion Merchandising. She also attended Avon High School and London South Bank University, further enhancing her educational qualifications.
Leadership at Pro Standard
In her leadership role at Pro Standard, Samantha Rowe drives global expansion efforts for the premium athletic brand. She is responsible for organizing international growth strategies across the LATAM, APAC, and EMEA regions. Her responsibilities include managing a team of country managers and developing local sales organizations to foster key retail partnerships.
Sales Strategy and Management
Samantha Rowe is instrumental in steering strategic planning and managing sales targets at Pro Standard. She focuses on consumer-centric go-to-market strategies and oversees sales performance by country, league, retailer, and business category, ensuring alignment with the brand's growth objectives.