Mayan
Mayan, formerly known as Mayanalytics, is a B2B company based in Las Vegas, NV, offering a growth automation platform specifically for Amazon sellers. The company provides data-driven solutions for advertising and inventory management, aiming to boost ad sales and streamline operations.
Services
Mayan offers a range of services tailored for Amazon sellers. These include Expert Ads Optimization, Smart Ads, and Inventory Optimization. The company provides a free audit service for Amazon sellers, Brand Strategy Consulting, and Monthly Advertising Consulting Calls. They also feature a user-friendly dashboard with insights not available in Amazon Seller Central, and provide solutions like Campaign Creation, Targeting, and Bid Optimization. Mayan focuses on generating net-new sales without cannibalizing existing organic sales. Additionally, they utilize a portfolio-based approach to advertising on Amazon.
Products
The core product offered by Mayan is a growth automation platform for Amazon sellers. This platform provides data-driven automations for advertising and inventory management. Features include Campaign Creation, Targeting, and Bid Optimization, along with tools to indicate when to pause advertising due to low inventory. Additionally, the SKU-inventory dashboard shows a time series for gross sales and units sold by child ASIN or parent ASIN. Users can sign up and connect their Amazon marketplace quickly and easily.
History
Mayan, initially known as Mayanalytics, is a Y Combinator W21 company. It is headquartered in Las Vegas, NV, USA, and operates with a remote team setup. With a focus on B2B operations, the company has expanded its reach to cover regions such as the United States of America, America/Canada, and fully remote locations. Mayan differentiates itself with a human-led Machine Learning approach, driven by expertise from MIT data scientists.
Team
Mayan's team consists of 40 members, including Ad Optimization Customer Success Managers who are experts in PPC and Amazon advertising. Many of these managers are current or past Amazon sellers themselves, bringing firsthand experience to the table. Leading the machine learning-driven automations is a team of MIT data scientists. The company also hosts webinars led by expert sellers and shares insights through blogs and eBooks.
Industry and Sub-Industry
Mayan operates within the B2B industry, specifically focusing on operations for Amazon sellers. They specialize in providing automation solutions designed to optimize advertising and inventory management, aiding businesses in scaling and achieving better performance metrics. The sub-industry focus allows Mayan to provide tailored solutions in a niche area, enhancing the ability of Amazon sellers to thrive in a competitive market.