MBX
MBX, formerly known as Memebox, is a San Francisco-based company specializing in K-beauty products with a global presence in over 9,000 stores. Founded by Hyungseok Dino Ha, the company focuses on innovative beauty solutions co-developed with partners like Sephora and Ulta.
Company Overview
MBX, formerly known as Memebox, is a consumer goods company headquartered in San Francisco, CA. The company operates within the apparel and cosmetics sub-industry and maintains a global presence with offices in Seoul, Shanghai, and Taipei. MBX has a team size of 150 and focuses on leveraging K-beauty innovations in formula, packaging, and speed-to-market. The company’s brands and products are available in over 9,000 stores worldwide.
Funding and Partnerships
MBX has raised over $190M in funding from investors such as Formation 8 & Group, Goodwater Capital, Johnson & Johnson, Pear VC, and Y Combinator. The company collaborates with strategic partners, including leading retailers such as Sephora, Ulta, Amazon, Macy's, Nordstrom, Olive Young, Chicor, Loft, and Watsons. This network of partnerships ensures a widespread distribution of MBX's beauty and personal care brands.
K-Beauty Brands
MBX operates a portfolio of K-beauty brands that include Kaja, I Dew Care, Pony Effect, I’m Meme, and Nooni. These brands are co-developed with strategic partners like Sephora and Ulta. The company's products are made in Korea, focusing on K-beauty innovations that bring together efficacy, sustainability, and inclusivity. MBX is dedicated to providing a unique and enriching K-beauty experience for beauty enthusiasts worldwide.
Founder - Hyungseok Dino Ha
Hyungseok Dino Ha is the founder of MBX. He has a diverse background, including studies in environmental engineering, military service in Afghanistan, and experience in fashion and public relations at Tom Ford. After his return to South Korea, he joined TMON, an E-commerce startup, which ignited his entrepreneurial spirit. Dino Ha’s journey reflects a blend of various fields, culminating in the creation of MBX, with a vision to share the innovative spirit of K-beauty globally.
Vision and Commitment
MBX aims to craft innovative K-beauty products that prioritize efficacy, sustainability, and inclusivity. The company is committed to continuous improvement, driven by customer support and feedback. With a vision to offer more than just skincare and makeup products, MBX focuses on providing a unique and extraordinary experience in each item crafted. The company’s email for feedback or questions is dino@memebox.com.