Sally Duda
About Sally Duda
Sally Duda serves as the Senior Data Steward at MCG Health, a position she has held since 2021. With extensive experience in marketing operations and automation, she has worked for various companies in the Greater Philadelphia Area and has developed expertise in platforms such as Eloqua, HubSpot, and Marketo.
Work at MCG Health
Sally Duda has been serving as a Senior Data Steward at MCG Health since 2021. In this role, she is responsible for managing data integrity and ensuring compliance with data governance standards. Her experience in data stewardship contributes to the organization's ability to leverage data effectively for healthcare solutions.
Previous Experience in Marketing Operations
Prior to her current position, Sally Duda held various roles in marketing operations across multiple organizations. She worked as a Marketing Operations Manager at The Conference Board from 2018 to 2021 and at Change Healthcare from 2017 to 2018. Additionally, she served as a Senior Manager of Marketing Operations at NextDocs from 2013 to 2015. Her extensive background in marketing operations has equipped her with skills in lead lifecycle management and marketing analytics.
Education and Expertise
Sally Duda earned a Bachelor of Arts degree in Sociology from the University of South Florida. She possesses expertise in marketing automation platforms, including Eloqua, HubSpot, and Marketo. Additionally, she is certified in Inbound Marketing and Pragmatic Marketing for Product Management, which enhances her capabilities in managing marketing strategies and operations.
Skills in Marketing and Data Management
Sally Duda is skilled in various aspects of marketing and data management. She has experience with web content management systems such as WordPress and Drupal. Her proficiency extends to CRM systems, including Microsoft Dynamics CRM and Salesforce. She is also knowledgeable in lead scoring and nurturing, which are essential for effective marketing campaigns.
Consulting Experience
Since 2017, Sally Duda has been the Principal Consultant at Marketing Automation Girl LLC. In this capacity, she provides consulting services focused on marketing automation and operational efficiency. Her role involves advising clients on best practices in marketing technology and data management, leveraging her extensive industry experience.