Caryn Tomer
About Caryn Tomer
Caryn Tomer serves as the Vice President of Marketing at MedeAnalytics, where she has worked since 2020. With a background in marketing and communications, she has held various roles in organizations such as Allscripts and Daugherty Business Solutions, and has a strong focus on performance metrics and brand positioning.
Current Role at MedeAnalytics
Caryn Tomer serves as the Vice President of Marketing at MedeAnalytics, a position she has held since 2020. In this role, she develops, tracks, and reports on key performance indicators to executive leadership as part of the senior leadership team. Caryn manages the overall marketing budget and spend for the marketing department, ensuring effective allocation of resources. She also oversees public relations efforts in collaboration with the C-suite, enhancing the company's brand positioning and communications.
Previous Experience in Marketing
Before joining MedeAnalytics, Caryn held several marketing roles. She worked at Enertech Global, LLC as a Marketing Specialist II from 2012 to 2013. Following that, she served as the Digital Media and PR Manager at Daugherty Business Solutions from 2013 to 2016. Caryn then took on the role of Consumer Marketing Lead for FollowMyHealth at Allscripts from 2016 to 2020. Her diverse experience in these positions contributed to her expertise in marketing strategy and execution.
Education and Academic Involvement
Caryn Tomer earned her Master's degree in Mass Communication from Southern Illinois University Edwardsville, completing her studies from 2009 to 2011. She also obtained her Bachelor's degree in the same field from the same institution, studying from 2006 to 2008. In addition to her degrees, Caryn contributed to academia as an Adjunct Professor in Video Production at the University of Missouri-Saint Louis from 2016 to 2018 and as an Associate Instructor at Maryville University of Saint Louis from 2018 to 2019.
Key Projects and Initiatives
At MedeAnalytics, Caryn led a complete overhaul of the company's reporting function, shifting the focus to delivering pipeline results rather than just Marketing Qualified Leads (MQLs). She also completed an in-house website overhaul within three months, significantly enhancing the web experience and optimizing for SEO. This initiative has driven several million dollars in pipeline since February 2023. Caryn provides transparency within the organization through Salesforce dashboards, reporting progress weekly to key stakeholders.