MediaMarktSaturn
MediaMarktSaturn is Europe's leading consumer electronics retailer, operating over 1,000 stores in 13 countries with approximately 50,000 employees. The company generated €22.2 billion in sales in the 2021/22 financial year and is headquartered in Ingolstadt, Bavaria, Germany.
Company Overview
MediaMarktSaturn is Europe's leading retailer in consumer electronics and related services. Headquartered in Ingolstadt, Bavaria, Germany, the company operates over 1,000 stores across 13 countries. Employing around 50,000 individuals, MediaMarktSaturn generated total sales of approximately €22.2 billion in the 2021/22 financial year.
Sustainability Initiatives
MediaMarktSaturn aims to achieve net zero carbon emissions for Scope 1 and 2 by the end of 2023. The company is committed to increasing its annual sourcing of electricity from renewable energies to 100% in the coming years. Its sustainability strategy includes circular business practices and a climate-neutral shopping experience. MediaMarktSaturn offers refurbished products and has introduced the 'BetterWay' label to identify particularly sustainable products.
Products and Brands
MediaMarktSaturn's product portfolio includes its own brands such as OK., PEAQ, ISY, and KOENIC. These brands cover a range of consumer electronics, providing customers with various options. The company also offers refurbished products as part of its sustainability efforts, ensuring a wide range of choices for eco-conscious consumers.
Omnichannel Strategy
MediaMarktSaturn employs an omnichannel strategy that integrates online and fixed-location offerings to enhance customer experience. The company's Marketplace is operational in Germany, Spain, Austria, and the Netherlands, with plans to expand to Italy. This strategy includes innovative projects like the pop-up store in Tübingen, which focuses on sustainability and merges online marketplace offerings with physical store experience.
Community and Educational Support
MediaMarktSaturn supports various community initiatives, including mobile education trucks in Turkey, in partnership with TEGV. These trucks aim to provide educational opportunities and resources, reflecting the company's commitment to social responsibility and enhancing community welfare.