Anuja Chauhan
About Anuja Chauhan
Anuja Chauhan serves as the Global Loyalty Lead at MediaMarktSaturn, bringing extensive experience in loyalty and customer relationship management from her previous roles at Keppel Corporation Limited and Aimia Inc. She holds an MBA from Bharati Vidyapeeth and an Executive Programme in Fintech from the University of Oxford.
Work at MediaMarktSaturn
Anuja Chauhan serves as the Global Loyalty Lead at MediaMarktSaturn, a position she has held since 2023. In this role, she focuses on developing and implementing loyalty strategies that enhance customer engagement and retention across the company's global operations. Her expertise in loyalty programs is expected to drive significant improvements in customer experience and brand loyalty.
Previous Experience in Loyalty and CRM
Prior to her current role, Anuja Chauhan worked at Keppel Corporation Limited as Head of CRM & Loyalty from 2020 to 2022. She also held the position of Director of Loyalty & Partnerships at Aimia Inc from 2015 to 2019. During her tenure at Aimia, she played a crucial role in the relaunch of the Air Miles Loyalty Program across four Middle Eastern countries, which included the introduction of a mobile app that improved member engagement.
Education and Expertise
Anuja Chauhan studied at Saïd Business School, University of Oxford, where she completed an Executive Programme in Fintech in 2018. She holds an MBA in Marketing from Bharati Vidyapeeth, which she earned from 1999 to 2001. Additionally, she has a background in economics, having achieved Economic Honours at St Bede's College from 1996 to 1999.
Achievements in Loyalty Programs
Anuja Chauhan has a notable track record in developing successful loyalty strategies. At American Express, she created a loyalty strategy for the corporate card program that led to a 15% increase in inorganic incremental billings. She also led the launch of 'Walletplus', a multi-currency loyalty payment card for Etihad Guest, which received the 'Editors Special Award' at the Prepaid Summit Middle East 2015.
Career Progression
Anuja Chauhan's career spans over two decades in the financial services and loyalty sectors. She began her career at Citibank as an Acquisition Manager for Premium Credit Cards from 2001 to 2005. She later worked at American Express as a Portfolio Loyalty Manager from 2005 to 2007, before moving to Aimia Inc. Her experience includes various leadership roles that have contributed to her expertise in customer loyalty and relationship management.