Christina M. Behrendt
About Christina M. Behrendt
Christina M. Behrendt is a seasoned marketing professional currently serving as the Bereichsleitung Performance Marketing & SEO at MediaMarktSaturn. With extensive experience in various leadership roles across notable companies, she specializes in digital transformation and team development.
Current Role at MediaMarktSaturn
Christina M. Behrendt serves as Bereichsleitung Performance Marketing & SEO at MediaMarktSaturn since 2024. In this role, she focuses on enhancing the company's performance marketing strategies and search engine optimization efforts. Her responsibilities include overseeing marketing initiatives and ensuring alignment with the company's digital transformation goals. She is based in Ingolstadt, Bayern, Deutschland.
Previous Experience at MediaMarktSaturn
Prior to her current position, Christina worked as Interim Managerin E-Commerce at MediaMarktSaturn for four months in 2023. During this time, she contributed to the e-commerce strategies of the company, leveraging her expertise in digital marketing and management.
Professional Background in Marketing
Christina has extensive experience in marketing roles across various organizations. She served as Head of Marketing at preis24.de within the ProSiebenSat.1 Group from 2014 to 2017. Additionally, she held the position of Senior Marketing Manager at Lokalisten.de, also part of ProSiebenSat.1 Media SE, from 2009 to 2011. Her career includes significant roles at TUI Villas and Verlagsgruppe Handelsblatt GmbH, where she focused on marketing leadership and strategy.
Education and Training
Christina studied at the University of Münster, where she earned a Diplom in Business Administration (BWL). Her educational background provides a solid foundation for her career in marketing and management. She also possesses training as a coach, which complements her leadership skills and her approach to team development.
Leadership and Coaching Skills
Christina is recognized for her structured, empathetic, and hands-on mentality. She has a strong focus on team development, leveraging her leadership and coaching skills to foster growth within her teams. Her approach emphasizes digital transformation and agile project work, highlighting her commitment to change processes and the establishment of new structures in organizations.