Sari Kohen
About Sari Kohen
Sari Kohen is the Head of Partner Marketing at Melio, leveraging over 15 years of experience in experiential marketing and event production. She has held various roles in notable companies, including WeWork, Warner Music Group, and Superfly, and has a strong background in strategic marketing and client partnerships.
Current Role at Melio Payments
Sari Kohen serves as the Head of Partner Marketing at Melio, a position she has held since 2021. In this role, she focuses on leading go-to-market planning and marketing campaign strategies. Kohen collaborates with major financial services partners, including Capital One, Shopify, Clover, and American Express, to drive marketing initiatives that align with the company's objectives. Her work emphasizes creating impactful partnerships that enhance Melio's market presence.
Previous Experience in Marketing
Before her current role, Sari Kohen accumulated extensive experience in marketing across various organizations. She worked as a Freelance Senior Director at Superfly for BravoCon in 2022 and held the position of Senior Manager, Experiential Marketing at WeWork from 2018 to 2020. Additionally, she served as Associate Director of Business Development at MKG - Experiential Marketing and as Director of Client Partnerships at Superfly. Her diverse roles have equipped her with skills in experiential marketing and client relations.
Educational Background
Sari Kohen has a solid educational foundation in business and marketing. She studied at IESE Business School, where she earned a Certificate in Leadership & Organizational Behavior in 2016. Additionally, she completed a Certificate in Marketing Analytics at The University of Edinburgh in the same year. Kohen is also pursuing her studies in Communications at Ryerson University, which she began in 2009. This educational background supports her expertise in marketing and organizational behavior.
Experience in Event Production
With over 15 years of experience, Sari Kohen specializes in producing large-scale experiential events and activations. Her career includes significant roles in the entertainment industry, where she has developed expertise in culture programming and industry relations. This experience allows her to create strategic and culturally relevant marketing initiatives that resonate with target audiences and align with brand values.
Career Progression and Roles
Sari Kohen's career has progressed through various roles in marketing and communications. She began as a Marketing Coordinator at Warner Music Group from 2005 to 2008. Following this, she founded and managed AB Co. from 2009 to 2016. Her subsequent positions included Manager of Communications at Concord and various roles at Superfly and WeWork. This diverse career path highlights her adaptability and growth in the marketing field.