Sharon Shenbaum
About Sharon Shenbaum
Sharon Shenbaum is a Product Marketing Manager with over five years of experience in B2B and B2C content, digital marketing, and copywriting. She has worked for companies such as Melio, AppsFlyer, and Pravda Media Group, transitioning from a career in education to high-tech marketing.
Work at Melio Payments
Sharon Shenbaum currently holds the position of Product Marketing Manager at Melio, where she has been employed since 2022. In this role, she is responsible for creating sales enablement collateral and developing go-to-market strategies. Her work involves close collaboration with various global teams, including Customer Success Managers, Product, Partner Development, Support, Sales, Marketing, and R&D. This position allows her to utilize her expertise in product marketing within the financial technology sector.
Previous Experience at AppsFlyer
Before joining Melio, Sharon Shenbaum worked at AppsFlyer, where she held two positions. She served as a Product Communication Specialist from 2020 to 2021, followed by her role as Product Marketing Manager from 2021 to 2022. In these roles, she focused on product marketing strategies and communication, contributing to the company's marketing efforts in the technology industry.
Experience at Pravda Media Group
Sharon Shenbaum worked at Pravda Media Group as a Content & Engagement Manager for a period of 8 months in 2019. This experience took place in the Tel Aviv Area, Israel, where she was involved in managing content and engagement strategies, further enhancing her skills in marketing and communication.
Education and Expertise
Sharon Shenbaum has a solid educational background in teaching and education. She earned a Bachelor's of Education in Teaching English as a Second or Foreign Language/ESL Language Instructor from Levinsky College of Education, studying from 2010 to 2014. Additionally, she obtained an Early Childhood Education Diploma from Langara College, where she studied from 2003 to 2005. This educational foundation supports her transition from a career in education to high-tech marketing.
Professional Skills and Experience
Sharon Shenbaum has over 5 years of experience in both B2B and B2C content, digital marketing, and copywriting. She has effectively leveraged her creative writing skills to transition into high-tech marketing. Her professional experience includes creating marketing strategies and collaborating with cross-functional teams, which enhances her ability to contribute to product marketing initiatives.