MELT Atlanta
MELT Atlanta is a full-service marketing agency specializing in sports, entertainment, and culinary marketing, known for handling high-profile events and activations.
Services
MELT Atlanta is an award-winning sports, entertainment, and culinary marketing agency. They offer a comprehensive range of services, including brand development and marketing, event and experiential marketing, national retail promotions, NIL and student-athlete marketing, social and video content creation and management, and sponsorship negotiations and strategy. This full-service approach allows clients to leverage MELT's expertise in various facets of marketing to achieve their business objectives.
Projects and Events
MELT Atlanta has managed a diverse portfolio of projects and events. Notable events in 2023 included the Bath and Body Works Tour, the Ghirardelli Peppermint Bark Activation, the Ghirardelli S’mores Tour, and the Aflac Women’s Final Four activation. Other significant engagements included the Wellstar Tree Lighting event, the Coca-Cola Celebrate the Atlanta Braves World Series Party, and the 2021 and 2022 Aflac SEC/HBCU Partnerships. Their expertise in event management has made them a trusted partner for organizing large-scale and impactful events.
Major Campaigns
MELT Atlanta has spearheaded a number of high-profile campaigns. This includes the Holiday Inn Express: Pancake Selfie Experiential Tour, the Thompson CAT: Dig Deep Campaign, and the Georgia Lottery: Dollars for Degrees Program. They have also managed unique initiatives such as the Kerry and Gary Challenge and the Tour with Your Favorites: Blake Shelton and Gildan event. These campaigns showcase MELT's ability to create engaging and innovative marketing experiences.
Sponsorships and Partnerships
MELT Atlanta has been involved in various sponsorship and partnership initiatives. As the Sponsorship, Sales, and Marketing Agency of Record for the City of Mobile’s new $300 million arena, they have demonstrated their capability in high-stakes sponsorship negotiations and strategic planning. Other key partnerships include the Ghirardelli Smore Tour, the Dogsters project, and the Coca-Cola Orange Vanilla project. MELT’s role in these partnerships underscores their proficiency in managing and leveraging sponsorships to enhance brand visibility and value.