Robb Atkinson, MBA, Wcp®
About Robb Atkinson, MBA, Wcp®
Robb Atkinson, MBA, Wcp®, is the Director of Marketing and Public Relations at MEMIC, where he has worked since 2021. With over 20 years of experience in marketing, sales, and communications, he has held various leadership roles in prominent organizations, including CNN and NH1 News Network.
Work at MEMIC
Robb Atkinson serves as the Director of Marketing and Public Relations at MEMIC, a position he has held since 2021. Based in the Portland, Maine Metropolitan Area, he is responsible for overseeing marketing strategies and public relations initiatives. His role involves developing integrated campaigns that align with the company's goals and enhance its market presence.
Previous Experience
Prior to joining MEMIC, Robb Atkinson held several significant positions in the media and marketing sectors. He worked at Sinclair Broadcast Group as the News and Operations Director from 2006 to 2010. He also served as the Strategic Accounts Managing Director at Millennium Agency from 2019 to 2021. His experience includes a role as Senior Director of Sales and Affiliate Relations at CNN from 2010 to 2014, and as News Director at NH1 News Network from 2014 to 2018.
Education and Expertise
Robb Atkinson earned his Master of Business Administration (MBA) from the University of New Hampshire, completing the program in 2019. He also holds a Bachelor of Arts in Mass Communications from Menlo College. His educational background supports his extensive experience in marketing, sales, and communications, which spans over 20 years.
Teaching Experience
Robb Atkinson served as an Adjunct Faculty member at the University of New Hampshire's Peter T. Paul College of Business and Economics from 2018 to 2020. In this role, he contributed to the academic development of students by sharing his expertise in business and marketing.
Professional Skills
Robb Atkinson possesses a diverse skill set that includes strategic planning, sales strategy, training, content development, and public relations. He has a demonstrated ability to develop and execute integrated sales and marketing campaigns from start to finish. His passion for team building and consulting further enhances his effectiveness in marketing and communications.