MetaData
MetaData offers a platform that automates paid campaigns and enhances marketing efficiency with features like MetaMatch® and SiteAdapt™, alongside integrations, and resources for continuous learning.
Services
MetaData offers a platform that automates paid campaigns to drive more revenue for its users. Their services include marketing automation to enable users to spend less time launching campaigns and more time optimizing them. They also provide tools for campaign experimentation, allowing clients to run experiments at scale efficiently. Additionally, MetaData offers a comprehensive resource library that includes masterclasses, blogs, and case studies to support learning and development in marketing.
Products
MetaData's platform includes several key features designed to optimize marketing efforts. MetaMatch® uses over 10 data sources to create detailed advertising audiences. SiteAdapt™ delivers personalized experiences to each website visitor, which helps increase engagement and conversions. Lead enrichment services enrich prospects with verified business data, aiming to enhance lead quality. Revenue optimization tools are available for clients to directly link their campaigns to revenue generation. Additionally, web personalization features help increase conversions on website platforms.
Integrations
MetaData provides integrations to enhance its platform's functionality with users' existing technology stacks. These integrations are designed to ensure a seamless experience and to leverage the existing tools and data within users' tech ecosystems, thus optimizing their marketing efforts across various channels and systems.
Campaign Experimentation
MetaData offers robust campaign experimentation capabilities, allowing users to run experiments at scale. This feature aids in testing different aspects of campaigns to determine the most effective strategies. By utilizing campaign experimentation, users can refine their marketing efforts, ensuring higher productivity and effectiveness in reaching their target audiences.
Learning and Development Resources
MetaData provides a variety of learning and development resources, including a comprehensive resource library. This library comprises masterclasses, blogs, and case studies that aim to educate users on best practices in marketing and effective use of MetaData's platform. These resources are designed to support continuous learning and improvement in marketing strategies and execution.