MICA | The School of Ideas
MICA | The School of Ideas is a medium-sized higher education institution in Ahmedabad, Gujarat, India, specializing in marketing, communication, and creativity. Founded in 1991, it offers various residential programs including MBA, PGDM, and unique courses in crafting creative communications.
History
MICA was founded in 1991 and has established itself as a prominent institution in the Higher Education sector. The institute is located in Ahmedabad, Gujarat, India. Over the years, MICA has developed a reputation for its focus on marketing, communication, and creativity, positioning itself as a leader in these fields within a design-driven and digitally enabled context.
Services
MICA offers a range of educational programs, including the Post Graduate Programme (PGP), Crafting Creative Communications (CCC), and the Fellow Programme in Management-Communications (FPM). The institute specializes in various areas such as MBA, branding, media management, marketing analytics, and advertising management. Additionally, it provides a unique Post Graduate Certificate Programme in Crafting Creative Communications with specializations in Crafting Copywriting and Art Direction.
Specializations
MICA provides specialized courses in several domains, including Digital Communication Management, Data Science, and Business Analytics as part of its AICTE approved PGP course. The institute also focuses on strategic marketing, digital marketing, creativity, and communications, catering to the evolving needs of the industry.
Sector
MICA operates within the Higher Education industry, specifically as a business school. It is recognized as India's Premier B-School for Marketing, Communication, and Creativity. The institute is the only residential institute in the Asia-Pacific region dedicated to fostering leadership in Strategic Marketing and Communication.
Team Size
MICA has a team size of 422, classifying it as a medium-sized business. This workforce supports the institute's various academic programs and initiatives, contributing to its mission of educating future leaders in marketing and communication.