Brent Ervin Eickhoff
About Brent Ervin Eickhoff
Brent Ervin Eickhoff is a Marketing Campaign Manager at Mimeo, where he has successfully led initiatives that increased campaign leads and improved email marketing efficiency. He has a diverse background in marketing, education, and content creation, with previous roles at organizations such as Silk Road Rising and the University of Chicago.
Current Role at Mimeo
Brent Eickhoff serves as the Marketing Campaign Manager at Mimeo since 2021. In this role, he has successfully revised and streamlined the email marketing creation and approval process, resulting in a 50% increase in efficiency and output. He collaborates closely with the Product Marketing Manager and Product Development team, contributing to the rebranded go-to-market launch of Mimeo Digital, which achieved a 27% increase in leads within the first three months. Eickhoff also manages retargeting ad campaigns in AdRoll and conducts quality assurance testing for Mimeo's landing pages and emails.
Previous Experience at Silk Road Rising
Eickhoff has held multiple roles at Silk Road Rising, including Interim Education Coordinator for five months in 2016, Education and Community Engagement Coordinator from 2015 to 2017, and Webmaster from 2017 to 2018. In these positions, he focused on educational initiatives and community engagement, contributing to the organization's mission. Additionally, he worked as a Teaching Artist for one year, where he likely facilitated educational programs in the arts.
Educational Background
Brent Eickhoff studied at Ball State University, where he earned a Bachelor of Science in Theatre Production (Directing) and a Bachelor of Science in Theatre Education from 2011 to 2015. His education provided him with a strong foundation in both the creative and educational aspects of theatre, equipping him with skills applicable to various professional roles in marketing and content creation.
Marketing and Content Creation Expertise
Eickhoff has extensive experience in marketing and content creation, having worked as an Associate Director of Marketing for Content Creation at the University of Chicago's Court Theatre from 2018 to 2021. He also served as an Associate Content Manager - Copywriting at Meredith Xcelerated Marketing for six months in 2017. His freelance writing roles at Complex Networks, Domainite.com, and Internet Brands further demonstrate his proficiency in creating engaging content across different platforms.
Campaign Performance Analysis
In his marketing roles, Eickhoff has demonstrated a strong ability to analyze campaign performance. He implemented design and copy changes that led to a 25% increase in open rates and a 33% increase in Click-to-Open Rates for nurture campaign emails. Additionally, he piloted Mimeo's first Account-Based Marketing campaign in collaboration with the enterprise sales team, showcasing his strategic approach to marketing initiatives.