Allison Ballard
About Allison Ballard
Allison Ballard serves as the Director of Business Development for MindMaze in the Northeast region, where she leverages her extensive experience in sales and business strategy. With a background that includes roles at VITAS Healthcare, Iron Mountain, and Philips, she specializes in solution-based selling and predictive analytics to drive company growth.
Current Role at MindMaze
Allison Ballard serves as the Director of Business Development for the Northeast region at MindMaze since 2022. In this role, she focuses on driving business growth through strategic sales initiatives. Her expertise in predictive analytics supports her efforts in developing innovative solutions within the digital therapeutics (DTx) space. Ballard's approach aligns with MindMaze's mission to enhance brain technology solutions, utilizing her strong skills in business and competitive analysis.
Previous Experience in Healthcare Sales
Prior to her role at MindMaze, Allison Ballard held several positions in healthcare sales. She worked as a Regional Sales Director at Optum from 2020 to 2022, where she managed sales strategies in the Mid-Atlantic region. Before that, she was a Territory Manager at The PromptCare Companies from 2007 to 2013, focusing on sales in New Jersey. Her experience also includes a position as Territory Sales Manager at VITAS Healthcare from 2014 to 2015, where she targeted hospitals, long-term care facilities, and physicians.
Sales and Business Development Skills
Allison Ballard possesses strong skills in business and competitive analysis, which are essential for strategic planning and business development. Her focus on solution-based selling and value selling has been a significant factor in her success in obtaining new business. Ballard's creative thinking enables her to develop effective strategies for winning business, particularly in her current role at MindMaze, where she contributes to the growth of innovative brain technology solutions.
Educational Background
Allison Ballard studied at the University of North Carolina at Greensboro, where she earned a Bachelor of Science degree in Exercise Sport Science in 1997. She also attended the University of Hull, where she focused on Communications and participated in a study abroad program. This educational background has equipped her with skills that are applicable in her professional roles, particularly in communication and strategic planning.
Career History in Sales and Account Management
Allison Ballard has a diverse career history in sales and account management across various organizations. She worked as an Account Executive at Iron Mountain from 2004 to 2007, covering territories in New Jersey and New York. Additionally, she served as a Key Account Market Expansion Manager for Philips Home Monitoring from 2016 to 2019, where she managed accounts across multiple states including NJ, PA, DE, MD, and VA. Her extensive experience in sales has contributed to her notable success in driving company growth.