Mindshare
Mindshare is a global media agency network with 10,000 people across 86 countries, part of the WPP Group. It offers a wide range of services including data and analytics, performance marketing, technology consulting, and content creation.
Company Overview
Mindshare is a global media agency network that operates with a workforce of 10,000 people across 86 countries. Mindshare forms part of the WPP Group, recognized as the world's largest marketing services conglomerate. Mindshare has been acknowledged for its industry leadership, including being named the Cannes Lions Media Network of the Year in 2023. The agency offers a wide range of services aimed at optimizing media and marketing strategies for clients.
Services
Mindshare provides an extensive array of services tailored to meet various media and marketing needs. These services include account management, data and analytics, performance marketing, technology consulting and development, content and partnerships, insights and culture, strategy and planning, and trading and investment. Each service aims to deliver efficient, data-driven solutions to ensure maximum return on investment for their clients.
Data and Analytics
Mindshare's data and analytics services utilize a bespoke, collaborative data visualization and workflow approach. The agency is also a market leader in the ethical use of data, employing tools such as the Data Ethics Compass to ensure compliant and responsible data utilization. Their comprehensive data strategies provide deep audience insights that contribute to effective media planning and execution.
Performance Marketing
Mindshare's performance marketing services encompass strategy, planning, buying, and optimization for all digital media. By leveraging data-led insights, the agency ensures that advertising efforts are both efficient and effective, driving maximum value from digital media investments. The goal of these services is to enhance client awareness and engagement across various digital platforms.
Technology Consulting and Development
Mindshare's technology consulting and development services include specialized ad operations, maintaining data integrity, developing reporting systems, and providing martech and adtech consulting. These services are designed to ensure seamless technological integration and operational efficiency, enhancing overall campaign performance and delivering robust analytics and reporting capabilities.
Content and Partnerships
The content and partnerships services at Mindshare involve content creation, partnership brokering, dynamic content optimization, and sponsorship. These services aim to create engaging content that resonates with target audiences. Additionally, partnership brokering and sponsorship arrangements help clients to build mutually beneficial relationships and enhance their brand presence in a competitive market.
Trading and Investment
Mindshare's trading and investment teams focus on analyzing and negotiating media touchpoints to ensure cost-effective contact strategies for clients. The agency also develops innovative tools such as carbon calculators and Inclusion PMPs. These tools assist clients in making informed decisions about their media plans and investments, aligning with ethical and sustainability standards.
Insights and Culture
Mindshare offers extensive insights and culture services through initiatives like Audience Origin and Mindshare’s Neurolab. Audience Origin uses a combination of panel-based data, digital data, and client data to obtain a comprehensive understanding of audiences. Mindshare’s Neurolab employs medical-grade technology to measure real-time, non-conscious neurological responses to brand stories and media, uncovering in-depth consumer perceptions.