Adara Ney
About Adara Ney
Adara Ney is a Senior Product Manager at Minted, where she has worked since 2021. She has a diverse background in product management and consulting, with previous roles at Booz Allen Hamilton, Deloitte Digital, and Ogilvy & Mather Advertising.
Work at Minted
Adara Ney has been serving as a Senior Product Manager at Minted since 2021. In this role, she has partnered with category leads to launch new features on the wedding website and a wedding concierge service. She has coordinated the ideation and implementation of solutions for the Minted Websites dashboard and Address Book. Additionally, she has facilitated wedding category ideation and planning sessions for the years 2022-2023. Her contributions include launching QR codes for holiday cards and wedding stationery, collaborating with multiple teams across the company.
Previous Experience at Booz Allen Hamilton
Adara Ney worked at Booz Allen Hamilton in various roles from 2014 to 2018. Initially, she served as a Consultant from 2014 to 2015, followed by a position as Senior Consultant from 2015 to 2016. She later took on the role of Lead Technologist (Associate) from 2017 to 2018. During her time at Booz Allen Hamilton, she contributed to technology-driven solutions in the Washington D.C. Metro Area.
Experience at Deloitte Digital
From 2018 to 2021, Adara Ney worked at Deloitte Digital as a Senior Product Manager (Studio Senior) in Austin, Texas. In this role, she led the integration with Monetate to enable personalization AI by adding APIs to track customer behavior. Her work focused on enhancing digital product offerings and improving user experience.
Internships in Advertising and Communications
Adara Ney gained early experience in the advertising and communications industry through internships. In 2013, she worked as an Account Management Intern at Ogilvy & Mather Advertising for two months in the Greater Chicago Area. Prior to that, in 2012, she served as an Audience Insights Intern at Big Fuel Communications LLC for two months in New York, New York. These internships provided her with foundational skills in client management and audience analysis.
Education and Expertise
Adara Ney earned a Bachelor of Science (B.S.) degree in Public Relations from the University of Florida, where she studied from 2010 to 2014. Her educational background has equipped her with knowledge and skills relevant to product management and communications, contributing to her effectiveness in her current and previous roles.