Jim Connolly
About Jim Connolly
Jim Connolly is the Director of Retention Marketing at Minted, with extensive experience in CRM and marketing roles across various companies. He has held senior positions at organizations such as Vivino, goPuff, and Vistaprint, and possesses expertise in platform ownership and site conversion improvements.
Current Role at Minted
Jim Connolly serves as the Director of Retention Marketing at Minted, a position he has held since 2022. In this role, he focuses on developing and implementing strategies to enhance customer retention and engagement. His expertise in retention marketing is instrumental in driving customer loyalty and maximizing lifetime value.
Previous Experience in CRM Marketing
Prior to his current role, Jim Connolly held several significant positions in customer relationship management (CRM) marketing. He was the Senior Director of CRM at Vivino from 2020 to 2021 and served as the Director of CRM Marketing at goPuff from 2018 to 2020. His experience in these roles contributed to his deep understanding of customer engagement and retention strategies.
Educational Background
Jim Connolly has a diverse educational background. He earned a Bachelor of Arts degree in Economics and English from Merrimack College, where he studied from 1992 to 1996. He also holds a Master of Science in International Economics from Suffolk University, which he completed between 1997 and 1999. Additionally, he participated in the Growth Series program at Reforge.
Career Achievements
Throughout his career, Jim Connolly has achieved notable success in retention marketing. He grew a retention email channel to generate $10,000,000 per quarter over a span of six years. He has also co-invented two US patents, with an additional patent application pending, showcasing his innovative approach to marketing technology.
Expertise in Marketing Technology
Jim Connolly possesses deep expertise in platform ownership and site conversion improvements. His experience spans various roles, including Senior Manager of Marketing Technology Innovation at Vistaprint and Director of CRM & Retention Marketing at iHerb, LLC. His ability to navigate start-up environments from pre to post IPO has been a significant aspect of his career.