Justin Boggs
About Justin Boggs
Justin Boggs serves as the Vice President of Analytics at Minted, bringing extensive experience in marketing and analytics from previous roles at Gap Inc., SEPHORA, and Deloitte Consulting. He holds a BS in Civil Engineering with a minor in Business Management from Purdue University and an MBA in Marketing from the University of Georgia.
Work at Minted
Justin Boggs serves as the Vice President of Analytics at Minted, a role he has held since 2021. In this position, he focuses on leveraging data analytics to drive business decisions and enhance marketing strategies. His work involves analyzing customer data to improve marketing effectiveness and optimize customer engagement.
Previous Experience in Analytics
Prior to his role at Minted, Justin Boggs held several significant positions in analytics and strategy. He worked at SEPHORA as Senior Director of Strategic Analytics from 2016 to 2018, where he contributed to the development of data-driven marketing strategies. Before that, he was a Senior Director of Strategy & Analytics at Gap Inc. from 2012 to 2016, focusing on customer insights and marketing performance.
Education and Expertise
Justin Boggs has a strong educational background, holding a Bachelor of Science in Civil Engineering with a minor in Business Management from Purdue University, completed in 1999. He also earned a Master of Business Administration (MBA) in Marketing from the University of Georgia - Terry College of Business in 2008. His expertise includes customer life-cycle management (CLM), customer relationship management (CRM), and digital marketing strategies.
Background in Consulting
Justin Boggs has extensive experience in consulting, having worked at several prestigious firms. He began his career as a Consultant at Deloitte Consulting LLP in 2003. He later held positions at IBM as Senior Manager - Business Consulting from 2003 to 2009, and at McKinsey & Company as a Marketing and Sales Analytics Specialist from 2009 to 2011. He also worked at PricewaterhouseCoopers as a Consultant from 1999 to 2003.
Marketing and Sales Strategy
Justin Boggs has a strong background in marketing and sales strategy, with a focus on analytics. His work has involved developing and implementing strategies that enhance marketing effectiveness and drive customer engagement. His experience spans various industries, allowing him to apply his analytical skills to improve business outcomes.